While prior consumer studies have adopted various theoretical perspectives to explain individuals' reactions to disasters, scant attention has been paid to the role of ontological security in shaping those responses. This study attempts to fill this knowledge gap by qualitatively exploring ontological security in two contexts: man-made and natural disasters. To this end, we conducted 35 focus groups in the UK, Germany, and France to address how people reacted to terrorist attacks and the COVID-19 pandemic respectively. Through thematic analysis, three themes emerged: fear versus anxiety, oneself versus others, and materialistic versus experiential purchases. Man-made disasters appear to elicit fear, concern for self, and a preference for materialistic purchases, whereas natural disasters seem to trigger anxiety, concern for others, and a preference for experiential purchases. Both types of disasters seem to evoke a desire to escape from reality. In closing, we discuss both transitory and prolonged threats to ontological security and how they shape individuals' behaviours while restoring their security.

中文翻译：

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我们对灾难场景下的消费者本体安全了解多少？

虽然先前的消费者研究采用了各种理论观点来解释个人对灾难的反应，但很少有人关注本体安全在塑造这些反应中的作用。本研究试图通过在两种情况下定性探索本体安全来填补这一知识空白：人为和自然灾害。为此，我们在英国、德国和法国组织了 35 个焦点小组讨论人们分​​别对恐怖袭击和 COVID-19 大流行的反应。通过主题分析，出现了三个主题：恐惧与焦虑、自己与他人、物质主义与体验式购买。人为灾难似乎会引发恐惧、对自己的担忧和对物质购买的偏好，而自然灾害似乎会引发焦虑、对他人的担忧、以及对体验式购买的偏好。两种类型的灾难似乎都唤起了逃避现实的欲望。最后，我们讨论了对本体安全的短暂和长期威胁，以及它们如何在恢复安全的同时塑造个人的行为。